Here we have two very important forms of Internet Marketing Strategy that can make or break a brand's presence on the web. The are both necessary in today's World of Internet Marketing. One of them can also make or break a brand's checkbook, as well!
Search Engine Optimization, otherwise known to the Business and Tech Industries as "SEO," is a form of Internet Marketing that optimizes all content, copy and web presence for search engine placement and in brinigng simple brand awareness to directories using simple search terms and keywords. The use of SEO within a website brings about "organic" methods of traffic to the site, which basically means that people come to the site for what the site has to offer based on their search inquiry and demand. SEO is a FREE means of directing traffic to your website. SEO consists of many sciences, some very basic and other that are very complex.
Search Engine Marketing, SEM, is a paid means of traffic, otherwise known as Pay-Per-Click or PPC. There are many forms of SEM, including Mobile and Desktop delivery, as well as through banner ads on applications and through video window overlays (as seen on Youtube). SEM generally has no flat rate, but it is able to be controlled by a daily to monthly budgets. Brands are charged by companies, like Google Adwords, to place their website and information about it in the form of an advertisement on the right hand side of search results in their search engine. They also place advertisements in sponsorship positions, as well as in video overlays. Quality placement depends on the quality of your content and trustworthiness of your web site. SEM ensures immediate delievery, but not conversions. It also drastically and quickly improves search positioning, depending on visit durations and traffic funnels.
Find out how you can use both today!