Have you ever heard of an Archetype? An Archetype is the type of personification you give to your brand and/or BrandYou when appealing to specific target markets. This will become the perception and basis of marketing initiatives in the eyes of your masses. For example, your brand may seek to help people, especially in the medical fields. Your brand would be of a Caregiver. A Fire Department may be a Hero. An actor that only appears in comedies may portray his persona as a Joker. Mountain Dew may be the Rebel. Lil Wayne may be the Villian. The point is, giving your brand a persona allows audiences to feel closer to your brand, trust it, understand its story and find loyalty in it. At this point, a consumer will sympathize with your brand as if it were an actual person -- mentor -- or friend! This sounds crazy, but it works!
Shorty Produkshins understands the importance of Archetyping to reach audiences and engage them in interactive and personalized experiences that lead to the core of the consumer's interests. We brand your brand by embededing these tactics into the minds of the consumer and appealing to their needs and creating a furthered need to adopt your brand into their life and share your brand with friends, family and the World! They say the hardest form of marketing to achieve is that of Word of Mouth and Viral. But, many don't understand that branding and archetyping is the very first and most important step! We add Advanced Internet Marketing Techniques, in taking your brand to Social Platforms (allowing it to mingle with the crowd), to the equation, and you will find a rewarding ROI (Return on Investment) in your pockets!